"Following the successful launch of the Vivo Z1 Pro, India’s first smartphone featuring the Snapdragon 712 AIE Processor, we took the experience to the next level with a Pop-Up store at one of the largest malls in India. The objective was to provide a soft launch for consumers, allowing them to explore the phone's features while enticing them to make a purchase. The experience zone was designed to reflect the phone’s premium quality, with engaging activities like a PUBG live game zone, a magazine photo booth, VR games, and a phone display area. Multiple contests kept consumers engaged, while rapper Raftaar was invited to unbox the phone, symbolizing its fast performance. Customized goodies were given to the contest winners, further enhancing the experience."