Toyota launched the Innova Crysta and Yaris simultaneously across four cities with a perfect blend of elegance and excitement. The afternoon press launches were followed by customer events featuring performances from top artists like Pritam, Mika Singh, Neha Kakkar, and Shaan. With 80-100 media and 350-400 customers attending in each city, the events showcased the brand’s innovation and commitment. The successful Delhi Auto Show preview was followed by the final price announcement and key handover to dealerships, all while keeping the design and communication of the Yaris at the forefront of the experience.