To build on the momentum from the launch of the All-New Fortuner, we launched the Experiential Drive Camp a week later in Delhi, Mumbai, and Bangalore simultaneously. The aim was to showcase the true 4X4 capabilities of the vehicle, while giving participants a hands-on experience of its new features and enhancements. Running over 10 days across all three cities, the drive engaged nearly 800 participants daily and quickly became an annual fixture in Toyota’s experiential calendar. Following the success of the initial phase, the EDC expanded to Hyderabad and Chandigarh, with continuous improvements to the track and event experience.