Transforming a quaint little town of Madhya Pradesh into the next big cultural festival destination, ""Namaste Orchha"" was conceptualized, curated & executed by Brandwidth for the government of Madhya Pradesh. A complete take over of the city, from sanglioning local artisans to create murals across the city to engaging over a 100 national & international artists to curate an array of experiences - from customised food experiences, to performances and artisan exhibits, to creating content through projection and lighting that brought alive the history of Orchha, the plan ensured that tourist garnered a complete experience even after the festival ended. Ensuring a constant footfall, storytelling modules for guides along with tie-ups with homestays were initiated to keep the tourists coming.