We conceptualised and executed Prive Night — an exclusive brand experience for the launch of the iQOO Neo 9. The evening was a seamless fusion of elegance and innovation, designed to elevate brand perception and drive social engagement. From bespoke photo ops curated for shareability to a star-studded appearance by Kartik Aaryan to a captivating keynote by the CEO highlighting the Neo 9’s cutting-edge features, every touchpoint was crafted to reflect the phone’s sleek design and high performance. The result: an immersive, premium event that left a lasting impression on attendees and amplified buzz across digital channels.